Smiling blonde woman in black sleeveless dress with arms crossed, posing against a light blue studio background.
Smiling blonde woman in white pants holding laptop at white desk with motivational books in stylish office.
Smiling blonde woman in floral dress sitting on wooden staircase with green carpet runner.
Two smiling women pose back-to-back with arms crossed against a dark wall, wearing casual red and blue outfits.

Headshots

A professional headshot is all about you.


It’s typically a polished, face-forward portrait designed to give people an immediate impression of who they’re working with.


Think:

  • LinkedIn profiles
  • Company websites
  • Email signatures
  • Business cards
  • Speaker bios
  • Professional directories
  • Press and media features
  • Team pages


But professional doesn't have to mean stiff.


At Iconic Shots, I'm not interested in creating the old-school corporate portrait that looks like you were told to stand still and smile.


Your headshot should look current, confident, approachable and like you on a really good day.

Branding

This is where we tell a bigger story.


A personal branding session gives you more than one great profile picture- A library of images designed around you, your business and the way you market yourself.


Think:

  • Full and three-quarter portraits
  • Multiple outfits and looks
  • Working or “in action” images
  • Lifestyle photographs
  • Images with your products or tools
  • Website banner images
  • Horizontal and vertical compositions
  • Social-media content
  • Photos with intentional negative space for text and graphics


We can photograph your branding session at the Iconic Shots studio in Macon or take it on location somewhere that simply feels like your brand.


The goal isn't just to make pretty pictures.

It's to give you useful marketing content.

So which one do I need?

You probably need both!
Smiling woman in white textured jacket and gold skirt posing beside a wooden chair on a tan background.

A Headshot Session May Be Perfect If…

You primarily need an updated professional portrait.


If you need a handful of polished images that put the focus squarely on your face, a professional headshot session is probably exactly what you need.


A Branding Session May Be Better If…


You're the face of your business.

You're regularly posting on social media.

You're building or updating a website.

You need images for advertising, marketing, PR, newsletters or content.


Or you're simply tired of using the same one photo everywhere.


If your clients are buying into you as much as they're buying your service, personal branding photography gives you much more room to tell that story.


Here's the good news:


You don't necessarily have to choose.


A personal branding session can include the polished, professional headshot you need and the broader collection of images you want for your marketing.


We can start clean and classic, then change outfits, backgrounds, styling and setups to create completely different looks during the same session.


One session can give a variety to choose from for many different uses.


That's one of my favorite parts of branding photography.


“But I Have No Idea What I Would Do in a Branding Session.”


Good. You don't have to.


Before we photograph, we'll talk about your business, what you do, where your images will be used and the overall feeling you want your brand to have.


From there, I'll help with the rest.


During your session, I'll guide you through posing, expression, movement and angles. If something isn't working, we'll change it.


Knowing how to photograph you is my job—not yours.



Professional photography gives you some control over what that first impression says.


A headshot says: “This is me.”


A great branding gallery says: “This is me. This is what I do. And this is what it feels like to work with me.”


That's the difference.



Iconic Shots is a headshot and personal branding photography studio in Macon, GA, creating polished, personality-driven images for business owners, Realtors, executives, creatives, teams and professionals throughout Middle Georgia.


Ready to Update Your Image? We are ready when you are.